![Robert O’Farrell](https://legacy.bwdstrategic.com/wp-content/uploads/2016/08/team-master-file-Sept16_0010_rob.jpg)
Robert O’Farrell
Design Director
Rob’s dream of bringing the glories of 70s disco to the masses didn’t work out as planned. Luckily for us, design was his second choice: today he has over 20 years’ experience using his talents to make the world better and more beautiful.
Rob has worked closely with the senior management of many of Australia’s largest and most successful companies on their corporate reporting and other strategic priorities. He prides himself on delivering across any medium, including print, digital and any other format the younger generations seek to throw at him. So much for old dogs and new tricks.
Rob once shined as a cocktail barman to the stars, serving the likes of Kylie Minogue and Michael Hutchence.
![](https://legacy.bwdstrategic.com/wp-content/uploads/2020/11/img_office_sydney.png)
Our team
Brendan Halbish ›
Head of Design
Ben Ziser ›
Head of Strategy
Daniel McKenna ›
Senior Strategy Associate
Susan Dyster ›
Senior Strategy Manager
Yin Duan ›
Graphic Designer
& Data Visualizer
& Data Visualizer
Ron Ong ›
Marketing Specialist
Katrina Pitkin ›
Design Director
Sue White ›
Finance Manager
Luke Heilbuth ›
CEO
Josue Castro ›
Senior Strategy Manager
Jessica Somers ›
Strategy Associate
Dr. Alex Gold ›
CEO of BWD North America
Jim MacDougall ›
Strategy Associate
Matt Van Someren ›
Senior Strategy Manager
Heidi Romano ›
Design Director
Adam Alexander ›
Head of Technology
Chin Yee Lam ›
Head of Data Visualization
Nicola Atkin ›
Senior Strategy Manager
Gabriela McCrossan Ruiz de Somocurcio ›
Strategy Associate
Derryn Heilbuth ›
Executive Chairman
Dr. Sam McGlennon ›
Senior Strategy Manager
Thomas Kelly ›
Designer
Laura Trueb ›
Strategy Associate
Alana Salcer ›
Design Director
Samantha Pearce ›
Head of Account Services - Design
Amy Gordon ›
COO