Serve your readers

The eighth of our “Nine Secrets of Integrated Reporting Success”

Understanding how people read reports is another key consideration in reporting success. A recent report by UK consultancy Radley Yeldar found:

Infographic - Radley Yeldar stats

These numbers reveal the need to balance detailed disclosure with engaging content. Most readers are dipping in and out of the report, not reading cover-to-cover. It means every section you produce has to stand on its own merits.